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Privacy Policy

Privacy Policy

This privacy notice was last updated on 24th May 2018.

Likeys Limited respects your privacy and is committed to protecting your personal data. This privacy notice sets out the basis on which we collect and process your personal data through the use of our website, our digital applications, and/or signing up for newsletters and other marketing activities either in person or online.

Any changes we make to this policy in the future will be posted on this page so please check this page regularly.

Who are we?

Likeys Limited is the Data Controller responsible for your personal data within the context of the data you choose to directly pass to us through our website, digital applications, marketing activities, by email, phone or face to face.

Likeys Limited will be what is known as the 'Data Controller' of the personal data you provide to us, and we will sometimes refer to ourselves in this notice as "we" or "us". By Data Controller, this means Likeys Limited determines the purposes and way in which any personal data are, or will be, processed.

Our registered office is at No 2 The Struet, Brecon, Powys LD3 7LH.

If you have any questions about this privacy notice, the use of your personal information, your dealings with our website or our digital applications, you can contact us at sales@likeys.com 

What are our principles of Data Protection?

Likeys Limited are committed to safeguarding the privacy of our website visitors and service users and complying with the General Data Protection Regulation and the Data Protection Act 2018.
Looking after the personal information you share with us is very important, and we want you to be confident that your personal data is kept safely and securely and to understand how we use it to offer you the best user experience.
How do we collect information from you?

Information you provide to us directly

The personal information we collect might include your name, address, email address. If you purchase a product from us, your card information is not held by us, it is collected by our third party payment processors, who specialise in the secure online capture and processing of credit/debit card transactions.

Information we collect automatically

We collect some information about you automatically when you visit our website, like your IP address, pages accessed and when and device type. This information is useful as it helps us get a better understanding of how you use our websites and services so that we can continue to provide the best experience possible.
Some of this information is collected using cookies and similar tracking technologies. If you want to find out more, take a look at our cookie policy.

Information we get from third parties

The majority of information we collect, we collect directly from you. Sometimes we might collect personal data about you from other sources, such as publicly available materials. We may use this information to supplement the personal data we already hold on you, in order to better inform, personalise and improve our services and to validate the personal information you provide.

How is your information processed?

Where we collect personal data, we'll only process it:

  • To perform a contract with you, or
  • Where we have legitimate interests to process the personal data and they're not overridden by your rights
  • In accordance with a legal obligation or
  • Where we have your consent

How do we use your information?

  • Contract - your personal information is processed in order to fulfil a contractual arrangement
  • Consent – where you agree to us using your information in this way
  • Legitimate Interests - where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Legal Obligation – where we need to comply with a legal or regulatory obligation

We may use your information to:

  • Process orders that you have submitted
  • Carry out our obligations arising from any contracts entered into by you and us
  • Deal with entries into a competition
  • Find out your views or comments on the services we provide
  • Notify you of changes to our services
  • Send you communications which you have requested and that may be of interest
  • Process job application

What are the purposes for which we will use your personal data?

We have set out below description of all the ways we may use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are.

What We Use Your Personal Information For

Our Reasons (Legal Basis)

Our Explanation of Likeys Limited’s Legitimate Interests

To register you as a new customer

(a) Identity 
(b) Contact 
(c) Profile

Performance of a contract with you.

To process and deliver your order, including:

  1. managing payments, fees and charges; and
  2. managing your queries through our team

(a) Identity 
(b) Contact
(c) Financial 
(d) Transaction 
(e) Marketing and Communications

Performance of a contract with you. We may also use some of the data related to your queries for our legitimate interests of ensuring our customer service quality standards are met.

To collect and recover money owed to us in respect of your order

(a) Identity 
(b) Contact 
(c) Financial 
(d) Transaction

Necessary for our legitimate interests (to recover debts due to us).

To carry out fraud assessments

(a) Identity 
(b) Contact 
(c) Financial 
(d) Transaction
(e) Technical

Necessary for our legitimate interests of ensuring payments are not fraudulent

To process your purchase of a gift voucher from us

(a) Identity 
(b) Contact 
(c) Financial 
(d) Transaction

Performance of a contract with you.

To notify you in relation to our legal obligations and documents, including changes to our terms or Privacy Policy

(a) Identity 
(b) Contact 
(c) Profile

Necessary for our legitimate interests of ensuring our customers are updated on these changes.

To help us improve our offering to our customers, including asking you to leave a review or take a survey, or provide customer insights

(a) Identity 
(b) Contact 
(c) Profile 
(d) Marketing and Communications

Necessary for our legitimate interests (to study how customers use our products/services, to improve our offering to our customers, to develop them and grow our business).

To enable you to take part in a prize draw or competition

(a) Identity 
(b) Contact 
(c) Profile 
(d) Usage 
(e) Marketing and Communications

Performance of a contract with you to fulfil the promotion and run the competition/prize draw. We may also subsequently use your entries for the legitimate interests of understanding our customer base more effectively.

To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)

(a) Identity 
(b) Contact 
(c) Profile
(d) Technical

Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise).

To deliver relevant website content, advertisements and other marketing material to you and measure or understand the effectiveness of the advertising we serve to you

(a) Identity 
(b) Contact 
(c) Profile
(d) Usage 
(e) Marketing and Communications
(f) Technical

Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business to inform our marketing strategy and to improve our offering to you). Please note that where cookies are used for this purpose, this is covered separately by our cookies policy

To use data analytics to improve our website, products/services, marketing, customer relationships and experiences

(a) Technical 
(b) Usage

Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy). Please note that where cookies are used for this purpose, this is covered by our Cookies Policy

To make suggestions and recommendations to you about goods or services that may be of interest to you

(a) Identity 
(b) Contact 
(c) Technical 
(d) Usage 
(e) Profile

Necessary for our legitimate interests (to develop our products/services and grow our business, and to improve our offering to you).


How do we keep in touch?

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you.

We look to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.

We generally only send email marketing to people who have previously bought similar products from us and this is in our legitimate interests or to people who have positively opted and given expressed consent to receiving marketing information from us. We will always offer a way out of receiving this marketing in every email marketing communication afterwards.

We may also share certain data with third party social media platforms in order to show you targeted ads when you visit them. We do this by:

  1. the use of cookies which capture your visits to our website. Please refer to our Cookies Policy more information; and
  2. we may also provide these platforms with your email address to create 'audiences' of users fitting within a certain demographic/category so that we can target our marketing. Please check the social media platforms' terms for more details of these services. This is in our legitimate interests of sending you direct marketing

Keeping in touch with you

We want to keep you up to date with information about new products and improvements to our websites and services. When you initially contact us over the website we will ask you if you want to receive this type of marketing information.

Likeys Limited will not share your information with companies outside of those listed in "Who do we share your information with and why?"

If you decide you do not want to receive this marketing information you can 'opt out' of email communications and / or request that we stop by writing to the Data Protection Officer at the address provided above or emailing sales@likeys.com 

You may continue to receive mailings for a short period while your request is dealt with.

How long do we keep your information?

If we collect your personal information, the length of time we retain it is determined by a number of factors including the purpose for which we use that information and our obligations under other laws.

We may need your personal information to establish, bring or defend legal claims. For this purpose, we will always retain your personal information for 7 years after the date it is no longer needed by us for any of the purposes listed under How we use your information above. The only exceptions to this are where:

  • the law requires us to hold your personal information for a longer period, or delete it sooner;
  • you exercise your right to have the information erased (where it applies) and we do not need to hold it in connection with any of the reasons permitted or required under the law;
  • we bring or defend a legal claim or other proceedings during the period we retain your personal information, in which case we will retain your personal information until those proceedings have concluded and no further appeals are possible; or
  • in limited cases, existing or future law or a court or regulator requires us to keep your personal information for a longer or shorter period

Security

Security is a priority for us when it comes to your personal data. We're committed to protecting your personal data and have appropriate technical and organisational measures in place to make sure that happens.


You acknowledge that the Internet is not a completely secure medium for communication and, accordingly, we cannot guarantee the security of any information you send to us (or we send to you) via the Internet. We are not responsible for any damages which you, or others, may suffer as a result of the loss of confidentiality of such information

What are your rights?

Your personal data is protected by legal rights, which include your rights to object to our processing of your personal data; request that your personal data is erased or corrected; request access to your personal data.

You are entitled to request the following from Likeys Limited, these are called your Data Subject Rights and there is more information on these on the Information Commissioners website www.ico.org.uk

  • Right of access –to request access to your personal information and information about how we process it
  • Right to rectification –to have your personal information corrected if it is inaccurate and to have incomplete personal information completed
  • Right to erasure (also known as the Right to be Forgotten) – to have your personal information erased. Email sales@likeys.com
  • Right to restriction of processing – to restrict processing of your personal information
  • Right to data portability - to electronically move, copy or transfer your personal information in a standard form
  • Right to object - to object to processing of your personal information
  • Rights with regards to automated individual decision making, including profiling – rights relating to automated decision making, including profiling

If you have any general questions about your rights or want to exercise your rights please contact sales@likeys.com

You have the right to lodge a complaint with a data protection regulator in Europe, in particular in a country you work or live or where your legal rights have been infringed. The contact details for the Information Commissioner's Office (ICO), the data protection regulator in the UK, are available on the ICO website www.ico.org.uk where your personal information has or is being used in a way that you believe does not comply with data, however, we encourage you to contact us before making any complaint and we will seek to resolve any issues or concerns you may have.

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