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About Likeys

About Likeys


Likeys is an independent outdoor retailer and race organiser established in 2006 by a collective of modest performing, but very keen, athletes who enjoy the sporting challenge of things a little difficult and different but very much on the adventurous side. Likeys is an extension of that passion for challenge. Originally Likeys was created to cater for those passionate enough about extreme ultra racing in weird and wonderful climates such as the Arctic, Deserts and Jungles of the World. This has naturally seen us extend our range of products to where we are now catering to the wider sporting market including Mountain Marathons, Adventure Racing and trekking and fast packing. We believe we have some of the best kit available for those who like to travel fast and light.

The Likeys company isn't just about selling top quality clothing and equipment. We also endeavour to put back as much as we can into the sports we love.

In 2017 we updated our brand and launched our brand new website. This is designed to reflect the fact that Likeys is not just a shop. We are a community of like minded people. Our new website will be full of race reviews, trails you can use, products reviews, kit advice and not forgetting the very best outdoor kit you can get.

Martin Like

Martin is the founder of Likeys, a company that was created back in 2006. Having given up his professional career as a Partner in a firm of Chartered Surveyors due to tiring of the ever increasing bureaucracy that now seems to prevail in the UK, Martin decided to pursue a career that he is far more passionate about. Known by many around the World as the "Little Fat Welshman", Martin has tackled some of the most demanding ultra marathons that exist including races in the Saharan desert, Jordan, Alaska, Northern Canada and the Amazon Jungle. Prior to wobbling around these various extreme ultras, Martin in his youthful days used to compete at International level in Canoe Slalom and mixed into all this he also does a few Triathlons, with a particular interest in the longer distances and the occasional road marathon. Outside of sporting interests Martin is also known to enjoy the odd cake or four.

Sue Like

Sue, ( Martin's other half !) has helped us out at Likeys, un-officially from day one and joined us in a full-time capacity in April 2008. Nothing is too much trouble for Sue! She does everything with a big smile on her face and always seems to get Everything done!! Sue, like Martin is passionate about running and has participated in extreme marathons such as The Gobi Challenge, 6633 Arctic marathon and various others around the globe!! Sue gives us the women's perspective on running and in all honesty Sue will convince you that ANYTHING you want to achieve is possible!!

Kev Hollings

Kev joined Likeys in August 2012.He is an Ultra Wizard on computers and is the master behind our website and systems! He is an Ultra Distance Runner and has competed in races all over the world, such as 6633 Arctic Marathon, MDS, Comrades, Beacons Ultra and many, many others! He is Ultra Efficient and can advise on all our kit with complete confidence and talk you through any questions you may have on races from all over the world ! Kev decided he wanted to get out of the Rat Race to come and work for Likeys in the Brecon Beacons.

Evan Davies

Evan joined Likeys in 2014 and now covers the website and social media side of the shop. Having grown up on a farm In the Brecon Beacons he has always spent time outdoors which has now translated into his love of trail running. He enjoys the challenge of all distances and terrains and has raced all over the UK and Europe.

Nick Lyons

Nick joined Likeys at the end of 2016 and is likely to be the first face you see when you walk through the door. He is a Brecon boy with a background in climbing and mountaineering. He studied Outdoor Studies before spending 8 years working as an outdoor instructor in the UK, France and Italy. He has now moved back to Brecon where he loves spending time in the hills; walking, running, climbing and camping. Nick knows almost everything there is to know about outdoor gear with the real world experience to back it up and is always happy to give advice.

Adam Holder

Adam joined us in March 2017. He's lover of trail running in beautiful places & has completed various marathons & ultra-marathons in England and Wales including several Beacons Ultras. Also enjoying open water swimming he has completed the Ötillö swimrun in Germany, triathlons & other events.After supporting his sister-in-law's FKT for running the Te Araroa trail in NZ he has been inspired to take on new running challenges. He recently moved to the Brecon Beacons & is relishing the chance to get out on the hills.At Likeys he will be either be helping to keep our sales systems updated, adding & maintaining web content or nipping into the shop to help advise you on your purchase.

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