Ultra Marathon, Adventure Racing, Triathlon, Clothing, Equipment, Suppliers, Inov-8, Extremities, Terra Nova, Marmot, Raidlight, Under Armour, Craft, OMM, The MDS, The OMM

Ultra Marathon, Adventure Racing, Triathlon, Clothing & Equipment Suppliers, Likeys
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Likeys.com was created in 2006 by a collective of modest performing, but very keen, athletes who enjoy the sporting challenge of things a little difficult and different but very much on the adventurous side. Likeys.com is an extension of that passion for challenge, with none of us having the first idea of either computers or retail selling when we started the company - so the learning curve has been steep. Originally Likeys.com was created to cater for those passionate enough about extreme ultra racing in weird and wonderful climates such as the Arctic, Deserts and Jungles of the World. This has naturally seen us extend our range of products to where we are now catering to the wider sporting market including Mountain Marathons, Adventure Racing and to a lesser extent, triathlon and cycling too.

The Likeys company isn't just about selling top quality clothing and equipment. We also endeavour to put back as much as we can into the sports we love.

March 2007 saw the inaugural 6633 Ultra (www.6633ultra.com). This is quite possibly the toughest, coldest, windiest ultra marathon on the planet. Organised by Likeys on a not for profit basis, this event challenges runners to race either 120 or 350 miles in the midst of Winter into the Arctic Circle in Northern Canada and to finish on the banks of the frozen Arctic Ocean. This race is certainly not for the weak.

Likeys were the title sponsors of the Quest adventure race series (www.questars.co.uk) in 2009. Quest bring you the very best of adrenaline filled adventure racing in some of the most spectacular UK locations. Questars appeal and accomodate a wide range of folk from beginners to experienced adventure racers alike. Adventure racing is one of the fastest growing adventure sports - become part of it, enter a team and get involved today!

This is only just touching the edges of what we do and we aim to do in the not to distant future. We will endeavour to keep this page up to date with what we are up to, but failing that, the News section on the front page of this site will definitely be changing all the time, with reports, features, product reviews etc. - Happy Shopping.

Martin is the owner of Likeys, a company that was created back in 2006. Having given up his professional career as a Partner in a firm of Chartered Surveyors due to tiring of the ever increasing bureaucracy that now seems to prevail in the UK, Martin decided to pursue a career that he is far more passionate about. Known by many around the World as the "Little Fat Welshman", Martin has tackled some of the most demanding ultra marathons that exist including races in the Saharan desert, Jordan, Alaska, Northern Canada and the Amazon Jungle. Prior to wobbling around these various extreme ultras, Martin in his youthful days used to compete at International level in Canoe Slalom and mixed into all this he also does a few Triathlons, with a particular interest in the longer distances and the occasional road marathon. Outside of sporting interests Martin is also known to enjoy the odd cake or four.

Sue, ( Martin’s other half !) has helped us out at Likeys, un-officially from day one and joined us in a full-time capacity in April 2008. Nothing is too much trouble for Sue ! She does everything with a big smile on her face and always seems to get Everything done !! Sue, like Martin is passionate about running and has participated in extreme marathons such as The Gobi Challenge, 6633 Arctic marathon and various others around the globe !! Sue gives us the women’s perspective on running and in all honesty Sue will convince you that ANYTHING you want to achieve is possible !!

Joy joined us in February 2009 supposedly to ease the pressure and make life easier for the rest of us ! Joy comes from a background of absolutely NO running, hopping or skipping !! Although she knows absolutely nothing about anything in the running world, Martin decided to take the risk as she had previously worked for him for 10 years, whilst he was a Chartered Surveyor. So far Joy has made an impression in that she makes the rest of us look bloody brilliant !!! But….she is learning and is making our life easier and easing the pressure on the rest of us ! You never know we may even persuade her to start training for her very first Ultra Marathon in the not too distant future !!